Brand | Radial Protocol

Brand.

MEDIA KIT · V1.0 · SEPTEMBER 2026

Radial’s media kit and brand guidelines. For inquiries, email press@radial.fi.

Download all assets (zip, 12 MB)

Usage terms

Logo

Colour

Type

Token icons

Social

Legal

Downloads

INDEX

Overview

Logo

Colour

Typography

Graphic elements

Imagery

Token icons

Social

Co-branding

In use

Legal

Downloads

(01) OVERVIEW

Tagline

The best way to earn, save, and spend your stablecoins.

Boilerplate

Radial is a blockchain protocol democratizing access to the world’s best institutional strategies. It brings modern portfolio theory onchain by composing treasuries, structured credit, hedge funds, and other institutional strategies into permissionless reward-bearing tokens. Radial is purpose-built for the rigors of onchain finance with durable rewards, deep liquidity, and collateral designed not to degrade when you need it most.

Core Principles

Durable

Designed to hold rewards, liquidity and collateral through bull, bear and sideways markets.

Verifiable

Verified backing. Institutional custody. Nothing taken on faith.

Secure

Defense in depth. Every reward source sits offchain, every position is attestable.

Accessible

Wall Street without gatekeepers. Permissionless for everyone outside restricted jurisdictions.

Names

Protocol

Radial, Radial Protocol

Base asset

radUSD, a synthetic dollar

Reward-bearing assets

radYC, radRWA

Governance

RDX (TGE 2027)

Symbol

Radial Aperture Logo

Team

Core contributors

(02) LOGO

The Radial Aperture Logo and the wordmark.

The Radial Aperture Logo is eight blades turning around a centre: capital routed from many sources into one point. At icon sizes (favicons, avatars, token icons) the same mark is the Radial Aperture Icon. The wordmark is Inter 600, tracked to -0.045em, set in sentence case. They appear together as the lockup or apart, never redrawn.

2.1 Radial Aperture Logo

SVG · PNG

2.2 Wordmark

SVG · PNG

2.3 Primary lockup

SVG · PNG

2.3 Stacked lockup

SVG · PNG

2.4 Radial Aperture Logo (periwinkle)

SVG · PNG

The alternate. Use for avatars, favicons and wherever the Radial Aperture Icon has to pop against a crowded feed. The wordmark stays black or white.

2.4 On periwinkle

2.5 Clearspace

x = the height of the Radial Aperture Logo. Keep x clear on every side of any lockup; x/2 is the absolute minimum in tight UI.

2.6 Minimum size

Radial Aperture Icon 24px / 6mm

Lockup 80px / 20mm

Stacked 120px / 30mm

2.7 MISUSE

Do not.

The files are final. If something looks wrong, the answer is a different file from the kit, not an edit.

✕ Stretch, squash or skew

✕ Rotate the lockup (the Radial Aperture Logo alone may spin as motion)

✕ Outline it

✕ Recolour outside black, white and periwinkle

✕ Add shadows, gradients, glows or textures

✕ Place on low-contrast or busy backgrounds

Radial

✕ Re-set the wordmark in another typeface or weight

Finance

✕ Extend it with words, taglines or product names

✕ Change the spacing between the Radial Aperture Logo and the wordmark

(03) COLOUR

Black, white, and one accent.

Radial is monochrome by default. Periwinkle is the single accent and is spent on one element per composition: the Radial Aperture Logo, a chart series, a live state. Mint is a data highlight only. Print values are conversions; check proofs.

Black

Primary ground. Every dark surface, the wordmark on light.

HEX #0A0A0A
RGB 10 / 10 / 10
CMYK 0 / 0 / 0 / 96

White

Primary surface. Cards, the wordmark on dark.

HEX #FFFFFF
RGB 255 / 255 / 255
CMYK 0 / 0 / 0 / 0

Periwinkle

The accent. The Radial Aperture Logo when it needs to pop, one element per composition.

HEX #5463FF
RGB 84 / 99 / 255
CMYK 67 / 61 / 0 / 0

3.2 NEUTRALS

Ink

HEX #050505
RGB 5 / 5 / 5
CMYK 0 / 0 / 0 / 98

Carbon

HEX #151515
RGB 21 / 21 / 21
CMYK 0 / 0 / 0 / 92

Graphite

HEX #262626
RGB 38 / 38 / 38
CMYK 0 / 0 / 0 / 85

Slate

HEX #6B6B6B
RGB 107 / 107 / 107
CMYK 0 / 0 / 0 / 58

Ash

HEX #8A8A8A
RGB 138 / 138 / 138
CMYK 0 / 0 / 0 / 46

Silver

HEX #A3A3A3
RGB 163 / 163 / 163
CMYK 0 / 0 / 0 / 36

Mist

HEX #C4C4C4
RGB 196 / 196 / 196
CMYK 0 / 0 / 0 / 23

Fog

HEX #E9E9E9
RGB 233 / 233 / 233
CMYK 0 / 0 / 0 / 9

Paper

HEX #F5F5F5
RGB 245 / 245 / 245
CMYK 0 / 0 / 0 / 4

3.3 ACCENT RAMP AND DATA

Periwinkle 100

HEX #5463FF
RGB 84 / 99 / 255
CMYK 67 / 61 / 0 / 0

Periwinkle 70

HEX #8B93FF
RGB 139 / 147 / 255
CMYK 45 / 42 / 0 / 0

Periwinkle 30

HEX #C9CEFF
RGB 201 / 206 / 255
CMYK 21 / 19 / 0 / 0

Periwinkle deep

HEX #2C3580
RGB 44 / 53 / 128
CMYK 66 / 59 / 0 / 50

Mint

HEX #A6F0CF
RGB 166 / 240 / 207
CMYK 31 / 0 / 14 / 6

Ratios

About 45 black, 45 white and greys, under 10 periwinkle, mint only inside diagrams. Never periwinkle as a page ground.

(04) TYPOGRAPHY

Inter. Nothing else.

One family, two weights: 600 for headings and the wordmark, 500 for everything else. Tracking tightens as size grows, from -0.04em in text to -0.06em in display. Labels are the exception: 11px, uppercase, +0.10em. Sentence case throughout, no em dashes, tabular numerals for figures.

Display

Inter 600
148 / 96% / -0.06em

Radial

H2 Section

Inter 600
144 / 92% / -0.06em

Learn.

Inter 600
60 / 110% / -0.06em

Nothing taken on faith.

Title

Inter 600
38 / 110% / -0.05em

Defense in depth.

Lead

Inter 500
30 / 120% / -0.04em

The best of crypto and legacy finance.

Subhead

Inter 500
22 / 120% / -0.04em

Every reward source sits offchain.

Body

Inter 500
18 / 130% / -0.04em

Radial brings modern portfolio theory onchain with the best institutional strategies.

Body small

Inter 500
15 / 140% / -0.04em

Vault metrics as reported by Midas, Q1 2026. Cooldown, rate limits and caps are indicative and subject to change.

Caption

Inter 500
12 / 130% / -0.04em

Sep 15, 2026

Label

Inter 500
11 / 100% / +0.10em, uppercase

SECURITY STACK

Sentence case. Short lines (60 to 70 characters). Grey on black for secondary lines. Numbers in tabular figures. Two-tone headings: grey lead, black payoff.

Don’t

Title Case Headlines. Bold weights above 600. Italics. Em dashes. Justified text. Type over the moon without a dark gradient behind it.

Two-tone heading

Built for the rigors of onchain finance.

(05) GRAPHIC ELEMENTS

Markers, grids, routes.

A small set of devices carries the engineered feel: hairline grids and plus markers for structure, the Radial Aperture Logo’s routing curves for flow, stacked bars for composition, film grain for depth. Use one or two per surface.

Plus markers

SVG

Dot grid

SVG

Routing curves

SVG

Grain

PNG TILE

Stacked bars

Flush left, equal width, periwinkle ramp from light to deep. Used for stacks, layers and composition. Never as decoration.

Corner radius and hairlines

Cards 18px, tiles 12px, pills 999px. Hairlines are 1px #E3E3E3 on light and 1px rgba(255,255,255,.12) on dark. Card gap 4px, section gap 150px, gutter 36px.

(06) IMAGERY

Lunar, monochrome, grained.

The brand’s only photographic subject is the moon: near, cratered, lit from one side. It stands for durability and distance from noise. The treatment is fixed so every still and clip matches the site.

Recipe

Full desaturation. Contrast 1.18, brightness -0.10, gamma 0.92. Grain 5% (screen). Overlay 70% over black for type. Never colour-graded, never flipped.

Composition

Horizon arcs across the upper third. Type sits in the dark or over a gradient. Subjects other than the moon: none for now. No people, no renders, no stock crypto imagery.

Licence

4 STILLS · 4K

Radial holds a commercial licence for the lunar footage. Stills and clips in the kit may be used for Radial-related coverage and co-marketing only; they may not be resold or used for unrelated work.

(07) TOKEN ICONS

One system, four assets.

Listing-ready icons for exchanges, aggregators and wallets. Same Radial Aperture Icon, four grounds. Circular, no text, safe at 32px. Supplied as SVG and 256 / 512 / 1024 PNG.

radUSD

Black ground, white Radial Aperture Icon

radYC

Periwinkle ground, white Radial Aperture Icon

radRWA

White ground, periwinkle Radial Aperture Icon

RDX

Black ground, periwinkle Radial Aperture Icon

(08) SOCIAL

Profiles, banners, cards.

Avatars use the Radial Aperture Icon alone. Banners and link previews use the stacked lockup over the moon. Post templates keep the same three ingredients: black, Inter, one periwinkle element.

Profile pictures

PNG 400 · 800

On X, Radial uses the 3D periwinkle Radial Aperture Icon (first) as the profile picture because it pops in the feed. The flat versions are for everything else. Both 3D renders (transparent and on black) are in the pack.

Link preview 1200×630

PNG

X header · LinkedIn banners

PNG @2X

Post template · announcement

PNG 1080

Post template · quote

PNG 1080

(09) CO-BRANDING

Radial × partner.

Partnership lockups pair the primary lockup with the partner’s horizontal logo, separated by a light × in Inter 500. Both marks sit on the same baseline at equal cap height. Spacing either side of the × equals x, the height of the Radial Aperture Logo. Monochrome only; the partner’s colour version is never used inside the lockup.

Partner

Partner

Partners may reference Radial in their own materials using the assets on this page, unaltered, with a link to radial.fi. Co-branded announcements are reviewed by Radial before publication; write to press@radial.fi. Radial does not display partner logos in its own kit.

(10) IN USE

The system on the site.

radial.fi is the reference implementation. When in doubt, match it.

SECURITY STACK

Defense in depth.

(01) PRODUCTS

Wall Street without gatekeepers.

radYC

radRWA

(11) LEGAL

Usage terms.

Draft for counsel review. The kit is published under these terms until replaced.

Radial™, Radial Protocol™, the Radial Aperture Logo, radUSD, radYC, radRWA and RDX are trademarks of Radial. Trademark applications are pending.

You may use the assets on this page to refer to Radial in editorial coverage, integrations, listings and co-marketing that Radial has agreed to. Use them as supplied: do not alter, recolour, animate or combine them with other marks except as described in section 09.

Do not use Radial’s marks in a way that suggests endorsement, partnership or affiliation that does not exist, as part of your own product name or logo, in a domain name or social handle, or in connection with anything unlawful, misleading or contrary to Radial’s terms of service.

The lunar imagery is licensed to Radial for commercial use. It is provided here for Radial-related use only and may not be extracted for other purposes.

Nothing on this page is an offer, a solicitation or a promise of rewards. Radial is not available to persons in the United States or other restricted jurisdictions. Questions and permission requests: press@radial.fi.

(12) DOWNLOADS

Every file, one place.

The full pack is one zip. Individual files are inside, organised by folder.

Download all (zip, 12 MB)

Radial Aperture Logo

Black, white, periwinkle

SVG · PNG

Wordmark

Black, white

SVG · PNG

Primary lockup

Black, white and periwinkle Radial Aperture Logo

SVG · PNG

Stacked lockup

Radial / Protocol, black and white

SVG · PNG

Token icons

radUSD, radYC, radRWA, RDX · 256 / 512 / 1024

SVG · PNG

Social

3D Radial Aperture Icon avatars, profile pictures, X and LinkedIn banners, link preview, post templates

PNG

Graphic elements

Plus markers, dot grid, hairline grid, routing curves, grain tile

SVG · PNG

Imagery

Four lunar stills, 4K, graded

JPG

Colour

CSS variables, JSON, Adobe ASE

CSS · ASE

Type

Inter (SIL Open Font License), linked from rsms.me/inter

LINK